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Press release, opinion, and newsletter.


GDPR: from relationship marketing to trust marketing

RGPD: In a context of global mistrust in digital, how to restore a long-term relationship between the consumer and the brand? And if from recognition arise trust?


25 May 2018: GDPR or the re(birth) of customer relations

25 May 2018…a date that resonates like an axe for many companies: it’s the day on which the GDPR*, the European legislation on data protection will come into effect.


Mobile marketing: without quality data, it’s a swipe every time!

The mobile revolution is happening! In October 2016, global mobile traffic overtook web1 traffic for the first time, and in December, Amazon announced that 72% of its Christmas customers had placed at least one order via their mobile...

Newsletter June 2017.

As we approach the holidays, I am pleased to announce that DQE Software has recorded a growth of more than 10% in 2016.


Big data and customer relations

DQE Software and Harris Interactive present the 1st survey on issues related to Customer Data Quality


E-commerce: data, a new anti-fraud protection!

According to a recent study, Internet fraud costs online retailers an average of USD 14.6 million a year, i.e. about 7.5% of their revenues*. A figure that sometimes includes a loss of profits and the budgets allocated to specialist teams ...

Newsletter January 2017.

As early as November, mobile phone usage surpassed desktop use in terms of Internet traffic (51.3% vs 48.7% according to the StatCounter study), and a few days ago Amazon announced a 56% revenue increase for Christmas 2016 with 72% of consumers who placed at least one order via their mobile phone...

Newsletter - September 2016.

Summer vacations have just gone by and it is already time to immerse ourselves into preparations for the year-end holiday season and imagine the relevant enablers that will stand-out in the e-commerce jungle and light up the eyes of your dear customers.


Data quality : 3 failsafe tips to ruin everything !

I recently read an astronomical new statistic about Big Data: every day we will create 2.5 quintillion* data bytes! Which, the author** specified, is enough to "fill 10 million Blu-ray discs, which, when stacked, would reach 4 times ...

Newsletter - June 2016.

E-mail, a powerful acquisition and retention channel, continues to be the first preferred instrument of Internet users with an ROI upward of 48% (1). The impact of the email is well established - 65% purchase following an email, 63% go to the store, ...

Press Release

DQE Software is a lasting presence in the DQM market.

DQE Software, publisher of specialised data quality management and optimisation solutions, has announced a 53% increase in its revenues over 2015 to € 1,555,000. This performance demonstrates the good match that DQE Software solutions have with ...

Newsletter - March 2016.

Customer experience and satisfaction are the core concerns of the marketing, sales, digital, e-commerce and other departments. And naturally so! Yet many brands, despite being highly sensitive to the value of customer data, have not yet fully understood the challenge...

Newsletter - Februrary 2016.

According Fevad, this year 25 million French were expected to access the Internet for preparing or completing their discounted purchases. Good. But in reality, how many of them were acquired by the customer experience offered on websites to the point of validation...

Newsletter - December 2015.

Digital transformation ... Strong phrase, but not selected randomly. It calls for companies to reinvent themselves, to profoundly change their strategies in the light of new technologies and customers who are increasingly connected and demanding.

Press Release

Pierre & Vacances-Center Parcs betting on data quality.

Pierre & Vacances-Center Parcs, the local tourism leader, chose DQE Software, publisher of data quality optimisation solutions, to improve customer data capture during the booking stages and sustain its customer relationship.