DQE GDPR Compliant
Formally collect customer consent at the point of sale
At the point of sale, collecting customer data is a real obstacle course. With the GDPR regulation, communication to the client will be more restrictive as it will be subject to obtention of a clear consent. While this consent is relatively easy to obtain on digital touchpoints, it is more complex at the point of sale.
How to collect in 2 clicks the formal consent of the customer without disrupt his experience?
DQE GDPR COMPLIANT offers retailers, via mobile, the opportunity to establish a long-term relationship with their customers, in compliance with the RGPD regulation.
Why Optimizing Customer Data Quality is Strategic?
- 67% of Internet users have at least 2 e-mail addresses.
- 15% on average of the postal or email addresses stored in the databases are wrong.
- 70% of the relational programs are doomed due to the poor quality of the data collected from the customers.
- 62% of consumers say they are willing to pay more for added value.
Investing in the quality of customer data to increase customer value is no longer an option. Any brand Customer Centric needs to have an irreproachable data base to effectively manage its relational strategies, and to recruit, animate and maintain long-term loyalty by controlling its budgets.