Optimize your databases

Have a comprehensive knowledge of your customers

Plethora of Data on your customers is no longer enough to have a fair and reliable customer knowledge. Organizing and enriching its database with quality customer data, collected according to the RGPD, is the essential prerequisite for developing powerful marketing actions.

Clean up your marketing databases to maximize the impact of your actions

Duplicates, non-standard data, incomplete databases and erroneous data are the symptoms of customer databases to clean up.

  • Curative treatments can be performed to correct and rectify B2C and B2B customer databases, reduce NPAI or PND, identify erroneous, inactive, bounced emails as well as inactive fixed or mobile numbers…
  • With this customer data quality approach, you can communicate more effectively with your customers and prospects and increase your deliverability and transformation rates.
  • This step, essential to guarantee the performance of your marketing, e-commerce or relational campaigns, can be carried out upstream of the installation of real-time solutions, or automated at the frequency required to optimise your processes.

Enrich customer data to better address them

It is good to have a clean and reliable database, but would you perhaps like to have better knowledge of your customers and prospects?

  • Thanks to a vast partner network, DQE proposes solutions that can enhance your databases with missing information, especially in your B2B relationships.
  • From SIRET to the name and contact details of the decision-maker that you would like to contact, we can support you in your endeavours.
  • You will be able to refine your targeting and segmentation, identify your personas and improve the performance of your marketing campaigns.

Discover our Data Quality Management solutions