Your Data Quality Management Lexicon
Welcome to the DQE Software lexicon! Find all the definitions of terms and key words in Data Quality Management. If some of the explanations do not seem to answer your questions, please do not hesitate to contact us directly to find out more: DQE Software’s experts will support you in your approach to optimising the quality of your customer data.
A
The address supplement is a free input field for the postal address (additional information to the identification of the place of delivery of the mail: residence, building …).
The addressing field is the space reserved on the fold at the postal address so that the mechanisation of the dispensers can function optimally.
The Association Française de Normalisation (AFNOR) is a member of the International Organization for Standardization (ISO). AFNOR was created in 1926 and is placed under the supervision of the Ministry of Industry. AFNOR publishes the collection of NF standards of the French national nomenclature.
Our Data Quality Management tools enable you to standardise the data in your databases and make their quality more reliable.
The assisted input is a tool that makes it easier and faster to enter data: email address, postal address, BtoB data enrichment, etc…
DQE Software offers real-time data entry tools to facilitate the filling in of data in web, CRM and cash register form fields.
The auto-completion of forms is a way to assist in the input in the various fields of the form. This feature adapts its proposals as a letter or a word is entered, and automatically suggests proposals in the different fields of the form.
The auto-completion of the forms mainly allows :
– facilitate data entry
– save time for the people filling out the form (customers, prospects, tele-operators, consultants in agencies or physical sales outlets, etc.)
– to avoid typing errors
In many cases, these benefits increase the conversion rate of forms.
B
In computing, batch processing is an automatic sequence of commands (processes) on a computer without the intervention of an operator.
It is possible to make the quality of the embedded data reliable thanks to mass processing tools.
The term Big Data literally refers to all computer data from a wide variety of sources that can be processed and exploited to obtain relevant information.
In the marketing field, bounces are undelivered emails: it is the number of emails not received by the recipients following a sending. There are generally two types of bounces:
– softs bounces”: temporary errors (e.g.: recipient’s mailbox is full, mail server temporarily unavailable).
– the “hard bounces”: final errors (e.g. domain name that no longer exists, bad syntax of the email).The term Business to Business (BtoB or B2B commerce) refers to inter-company activity: i.e. all the activities of a company aimed at a clientele of professionals and companies.
Generally speaking, BtoB concerns all the means, technical architectures and computer software used to put companies in contact with each other and facilitate the exchange of products, services and information.
Our Data Quality Management software allows you to facilitate the entry and enrichment of your B2B data.
The term Business to Consumer (BtoC or B2C) describes the relationship between companies and professionals and end consumers.
Generally speaking, BtoC is the set of means, technical architectures and computer software enabling companies to be in direct contact with consumers.
Our Data Quality Management software allows you to improve the collection of your BtoC customer data.
C
In an e-commerce context, we talk about shopping cart abandonment when the visitor of a merchant site does not finalize his order: the user, despite a selection of one or more items, withdraws and does not finally validate his virtual basket.
The shopping cart abandonment rate varies according to the sector of activity. Several reasons can explain a very high basket abandonment rate: ergonomic problems in the conversion tunnel, too long order form, problems with the payment procedure, etc.
The National Commission for Information Technology and Liberties (CNIL) is an independent French administrative authority. The CNIL is responsible for ensuring that information technology is at the service of the citizen and that it does not infringe on human identity or rights.
The conversion rate refers to the fraction of the number of contacts (website visit, opening of emailing…) carrying out an expected action on the total number of contacts.
DQE Software offers you solutions to improve the conversion rate of your online forms.
Customer Relationship Management (CRM) is defined as the set of tools and techniques designed to identify, process and analyze information about customers and prospects in order to build loyalty by offering them the best service.
A CRM form is used to record prospect or customer data by entering information in its fields (surname, first name, position, company, etc.) in the company’s CRM tool.
A solution that intervenes during a mass treatment on the bases, we also talk about a Batch mode solution.
DQE Software offers curative or preventive solutions to make your customer databases more reliable.
The customer (or prospect) database is a set of data relating to the company’s customers (or prospects). It includes structured and organized data, descriptive information about each customer (or prospect): last name, first name, postal address, email, telephone number…
The database can also include data relating to the history of the purchase and the history of the marketing relationship: commercial offers addressed, reactions to the reception of an emailing campaign, current quotations, incoming calls, etc.
Our Data Quality Management solutions allow you to efficiently collect and make your customer databases reliable.
D
Data cleansing allows to check and correct data (e.g. email, postal addresses…) while ensuring the standardization of company database formats. Postal data cleansing processes allow to optimize the quality of all company data (prospects, customers, suppliers).
DQE Software offers you solutions to clean your databases.
Data enrichment consists of enriching your existing databases by adding new information.
Data enrichment allows companies to better know the profile of their interlocutors (customers, prospects…) and therefore to better adapt the message and the offer they send to them.
Data governance is a collection of processes and practices within an organization to ensure the formal management of data assets (compliance with legal obligations, rules established within the company …).
Data management refers to all practices related to the collection, maintenance, analysis, storage, archiving, security, availability of data, etc., necessary for the company’s activities.
A Data Management Platform (DMP) is a software platform to collect, organize and manage data from various sources. It centralizes customer and prospect data in order to improve customer journey and marketing results.
Data processing refers to all the actions carried out on the data in order to clean, standardise, normalise…
The data qualification is an operation that consists of verifying the accuracy of data in a customer or prospect file. This practice aims to improve the quality of customer databases and thus optimize the effectiveness of marketing and sales campaigns (emailing, mailing, prospecting …).
Data Quality is a measure of the state of data based on factors such as accuracy, completeness, consistency, reliability and sustainability. Data Quality enables organizations to assess the quality of their data and identify errors that need to be addressed.
DQE Software offers solutions to improve the quality of customer data and thus enhance the performance of your marketing and CRM operations.
Data Stewardship discipline describes accountability and responsibility for data and processes that ensure effective control and use of data assets, within an organization. A data steward has a data governance role within an organization and is responsible for carrying out data usage and security policies as determined through enterprise data governance initiatives.
The database audit is a method allowing to make an analysis, an inventory of the data present in one or several databases in order to identify the weak points and/or nonconformities (according to an audit frame of reference). Subsequently, it allows to carry out the adequate actions that will allow to correct the deviations and dysfunctions observed.
Our experts in Data Quality Management accompany you to enable you to obtain an objective vision of the quality of your databases.
Deduplication is the set of solutions allowing the identification, the cleaning, the merging of data, of duplicates present within the same database. When deduplication is carried out between several databases, it is called deduplication.
Our solutions allow these cleansings to be carried out in curative mode (Batch mode) and in preventive mode (Match mode).
A disposable email address is a temporary, anonymous email address. Once the validity period has elapsed, the email address is automatically destroyed.
The disposable email address allows the user to register to a site, download content, receive an offer… without communicating his current email address, which prevents him from receiving spam and advertising. The disposable email address is also often used for fraud attempts.Data Quality Management or DQM is the management of master data: it groups together all the actions and procedures aimed at defining, storing, guaranteeing and maintaining the quality of marketing data within an organisation. DQM makes it possible to guarantee the accuracy and reliability of the data collected and thus to improve the efficiency and performance of marketing and CRM actions using this data.
A duplicate is an information that appears redundantly in the same file and whose presence in duplicate (or even more) is useless.
In order to successfully manage duplicates in a database, it is advisable to acquire a duplicate management tool that will allow you to identify duplicates, to carry out deduplication, deduplication and merging operations (bringing together information from two contact sheets into one for example).
DQE Software helps you to manage duplicates in order to improve the performance and efficiency of your sales and marketing actions.
E
The e-mail address consists of a personal ID and a domain name, separated by an arobase. Example: john.smith@gmail.com. The email address allows, in the same way as the postal address, to send and receive messages but electronically.
DQE Software assists in the verification of the email addresses you collect.
The validation of email addresses consists of checking the syntax of the email address and the existence of the domain name and checking the username of the address.
The DQE Email solution validates the email addresses in your databases.
The verification of email addresses consists of checking, checking the validity of email addresses.
The DQE Email software allows you to confirm that the email addresses you collect are valid, to check if they really exist or not.
An ERP (Enterprise Resource Planning) is a computerized tool for steering the company.
The ERP integrates the main functional components of the company: production management, commercial management, logistics, human resources, accounting, management control. With the help of this unified system, users from different business lines work in an identical application environment based on a single database. This model ensures data integrity, non-redundancy of information, as well as reduced processing times.
G
Geocoding consists of assigning geographic coordinates (longitude/latitude) to an address. This process leads to the implementation of automated processing on a one-off basis or on address files (individuals, companies, points of interest, etc.). The geographical coordinates make it possible to position each address on a digital map via a Geographic Information System (GIS). Geocoding is one of the techniques of geolocation or geo-referencing.
Geolocation or georeferencing is a technique that allows a person (or an object, etc.) to be positioned on a map or plan using their geographic coordinates.
The georeferencing operation is carried out using a terminal capable of being located via a satellite positioning system (a GPS receiver for example) and of publishing its geographical coordinates (latitude/longitude) in real time or delayed.
In marketing, for example, this method makes it possible to locate the receiver of an advertising message geographically, thanks to the Internet or a mobile phone.Geomarketing includes all marketing actions based on the geography of populations and consumption. This approach is therefore based on the analysis of geographical, socio-behavioural and socio-demographic data (living locations, housing types, SPCs by neighbourhood, etc.).
I
In order to prepare for the dissemination of the 1999 population census, INSEE had developed a division of the territory into homogenous size grids called IRIS2000. This acronym stood for “Ilots Regrouped for Statistical Information” and referred to the target size of 2,000 inhabitants per elementary grid cell. Since then, IRIS (which now replaces IRIS2000) has become the basic building block for the dissemination of infra-municipal data. It must comply with geographical and demographic criteria and have unambiguously identifiable contours that are stable over time.
An ISP, (Internet Service Provider) or IAP (Internet Access Provider) is an organization offering a connection to the Internet computer network.
L
A license (or “on premise” installation) is a right of use granted to a user for a given software. The acquisition of a license grants you the right to install and use the software on one computer. The license is a contract that indicates your rights to use the software.
DQE Software offers its solutions in either License or SaaS mode.
M
In IT, Match mode is the instantaneous input help, as opposed to Batch mode.
Within DQE Software applications, Match mode concerns both data entry assistance (postal address for example) and the search for the pre-existence of a customer master record in the company’s applications. Make the quality of the data in your databases reliable with our Match range of tools.
In marketing, the term multi-channel refers to the phenomenon of simultaneous or alternating use of different contact channels for product marketing and/or customer relations.
In terms of Data Quality Management, the challenge for a company is to centralise contact sheets in a single database by collecting information through multiple communication channels: distance selling (e-commerce in particular), points of sale, mail…
N
The additional name is a free input field for the postal address (additional information to identify the recipient of the mail: company, building …). The AFNOR standard indicates that this complement must be located on the second line of the address.
O
On-line data entry consists of filling in a form at the data entry station to enrich data (postal or other). These forms can be available to the customer himself (data entry form on a website for example) or to a data entry operator (intranet form, internet…).
The online form is a space dedicated to the entry of prospect data which consists of several fields, mandatory or optional, to be filled in and which allows the organisation collecting the information entered to enrich its database.
DQE Software offers Data Quality Management solutions to optimize your web forms.
P
The postal address or addressing is the complete location of the recipient of a letter. It is written on the envelope by the sender of the mail and enables the postal undertaking to route and deliver the said mail. Postal addresses meet country-specific standards of presentation.
DQE Software offers Data Quality Management solutions to facilitate the entry of customer postal addresses in your web and CRM forms.
The postal address entry is the act of enriching the customer base(s) with the postal address of the contacts.
The management of postal addresses is the process by which the company checks, corrects, helps to enter postal addresses present in its databases.
The DQE Address solution allows you to optimise your postal address management.
Standardization includes a set of computer processing operations that allow the postal addresses contained in a file to be presented in accordance with the postal standards in force. Standardizing an address means applying to it a form reference recognized by all.
The standardization of postal addresses allows in particular to reduce the number of NPAI/PND.
Our DQE Address BATCH software carries out Postal Standardisation and Validation Restructuring (RNVP) processing on your databases.
The verification of postal addresses consists of verifying, confirming the existence of a postal address.
Our DQE Address software checks that the mailing addresses you collect are accurate.
A Postal repository is a so-called “reference” file. There are reference files of postal addresses, containing all the information relating to the address, in metropolitan France (including Corsica) and DOM, to standardize your addresses and optimize your mailings, but also in all countries with a structured postal service. Each postal repository is dedicated to a specific field of application.
The AFNOR XPZ 10-011 standard of May 1997 is the consensual result of a team of professional address professionals.
The 6 golden rules of the standard (extract):
– Ordered information, each line having a precise role.
– 6 lines maximum (7 for international, the last line being reserved for the name of the country of destination.
– 38 characters maximum per line, including spaces.
– No punctuation marks, italics or underscores.
– The last 3 lines are always in capital letters.
– Address keypad aligned on the left.Postal validation is the act of verifying the accuracy of the elements that make up an address using regularly updated postal reference files.
The DQE Address solution performs postal validation of your databases.
A solution that assists the operator during the initial input in order to avoid feeding the database with incorrect data, also known as a Match mode solution.
DQE Software offers curative or preventive solutions to make your customer databases more reliable.
R
Restructuration is the action of restructuring the address, i.e. positioning the various elements of the address in the right place with regard to the AFNOR (Association Française de Normalisation) standard.
The SCV or Single Customer View lists and centralizes in a single information system, all of a company’s customer data in order to obtain a single and 360 view in an omnichannel environment.
S
SaaS stands for “Software as a Service”. It is a concept that consists of offering a subscription to a software rather than the purchase of a license. With the development of Information and Communication Technologies, more and more SaaS offers are made through the web. It is no longer necessary to install a desktop application, but to use a client-server program.
DQE Software can be available in SaaS or in License.
The SCV or Single Customer View lists and centralizes in a single information system, all of a company’s customer data in order to obtain a single and 360 view in an omnichannel environment.
The action of siretisation consists in enriching an address file by assigning each company in the file its SIRET number. Assigned by INSEE, the SIRET number (Système d’Identification du Répertoire des ÉTablissements) is a unique and official identifier for each French company.
DQE Software carries out the siretisation of your BtoB databases via a computer processing allowing the assignment of a company’s SIRET number from its postal address and its corporate name.
Smart Contextual Matching (SCM) is an innovative technology developed by DQE Software, using algorithms capable of taking into account in its analysis the different data contexts and formats (emails, postal addresses, telephone numbers…), in order to compare and match data with each other, in a smart way. This technology is particularly effective to identify duplicates in customer databases.
The smart data is an approach to data collection and processing that emphasizes the need to focus on relevant data to conduct marketing campaigns. The notion of smart data emerged following the explosion of data volumes collected as part of the big data phenomenon.
T
Third-Party Data is any information collected by the advertiser but not directly or explicitly from the prospect or customer. Generally, third-Party Data is provided by data aggregators and consists of behavioral or demographic data. It is used to define targeting, categorize users into particular segments.
V
In marketing, the 360° vision is a strategic approach that aims to identify and coordinate in a coherent way all the resources within the company’s reach. The 360° customer vision is the fact of adapting the company’s communication on the different points of contact with its customers in order to control customer relations on all channels.
W
The web form is a tool dedicated to the collection of information entered by an Internet user on a web page or an HTML e-mail.
DQE Software’s tools help you to develop highly effective web forms for feedback, lead generation and lead qualification.
