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After a successful first edition in Nantes, DQE Software invites you to join us for a breakfast “DATA & DIGITAL IN STRASBOURG” Thursday, June 20, 2019 from 8:30 to 11 am to share the best practices for optimizing your acquisition strategies. loyalty thanks to the data.

91% are concerned about the use of their personal data but 62% are willing to pay more for a brand or brand that is ethical in the management of their customer data (Havas Paris – Orange 2018 study) .

A comforting figure at the time of the RGPD, which opens the field of possibilities to restore a more serene relationship between brands and their consumers. It is still necessary to have reliable and quality customer data to send the right offer to the right person because 44% of French admit to providing incorrect data in a form!

IN THE PROGRAM

  • 8:30 am: Welcome coffee
  • 9:00 am: Digital in omni-channel commerce – Jean-Marc Kolb, Digital Economy Director CCI Alsace Eurométropole
  • 9:15: Impacts of the RGPD on the omni-channel business development – Nathalie Schulz, President DQE Software
  • 9h30: Data at the heart of acquisition and loyalty – Nathalie Schulz, President DQE Software and Emmanuelle Haaser – Head of Economic Intelligence CCI Alsace Eurométropole
    • DQE Software will unveil 10 levers to permanently eradicate errors in customer databases
    • How to meet the RGPD consent collection requirements
    • How to remove the obstacles to adopting a real-time data quality management strategy
    • Why RGPD and deliverability are they complementary
  • 10:15 am: Presentation of client cases by business issues
    • Loyalty in points of saleIncrease deliverability and online conversion rates
    • The web to store serving the omnichannel
  • 10:45: Questions & Answers