Become master of your customer data
Often dependent on indirect distributors, the FMCG – Fast-Moving Consumer Goods – players accelerate their presence on multiple channels in order to develop a direct relationship with their end consumers, understand their expectations and enrich their customer knowledge.
Engage your consumers directly
- Build your own customer knowledge
Do not let your distributors run your customers alone for the simple reason that your products were purchased at home. Engage them by multiplying the on and offline points of contact that you will have forms integrating the Data Quality Management modules of DQE Software to optimize the quality of the collected data, enrich your customer knowledge and better target your relational campaigns.
- Expand the brand preference
Your consumers get information online, are fond of discount coupons or sensitive to your commercial offers … Do not miss the opportunity to interact with them, make sure they receive all your communications by checking the reliability and quality of your customer databases. Erroneous emails, inactive mobile numbers, PNDs in quantity … and your campaigns will not arrive safely. Remember, a loyal consumer is a great prescriber..
Expand your omnichannel business
- Opt for seamless journey
Whether you have indirect or direct distribution channels (e-commerce site, points of sale …), loyalty programs in your own brand or with your partners, you must successfully capture, animate and retain an volatile clientele to meet your business challenges of up-sell and cross-sell. Fluidifying the courses with DQE Software’s autocomplete solutions means guiding your customers towards conversion and also ensuring you collect quality data to deliver an optimal omnichannel experience.
- Accelerate B2B business efficiency
Facilitate the work of your sales teams whose primary mission is to develop the sales volumes of their sectors. Thanks to updated B2B customer databases with DQE Software’s data quality management solutions, which are dedicated , qualified, reliable and enriched with missing data, your sales representatives will be able to significantly increase their turnover.