Data Performance

DQE Lifestyle

Segmentation and profiling BtoC

The Lifestyle DQE solution determines the profile of a households from its place of residence and to suggest its potential.

Measure the real potential of your customers and prospects

DQE Lifestyle improves customer knowledge with real time segmentation:

  • Better understanding of your customers thanks to the demographic repository based on a segmentation of 25 different types of households.
  • Segmentation criteria taken into account: Age structure and occupation, Population size and density, Family composition, Type and structure of dwelling, Proportion of taxable households and amount of tax, Purchasing indexes on product universes.

Connected to all customer data collection points and all your data feeds, DQE Lifestyle also optimizes your marketing thanks to better targeting in real time.

Request access to DQE Lifestyle demonstration

Increase the effectiveness of your marketing campaigns

  • Address the right offer to the right person: the segmentation proposed by DQE Lifestyle allows you to adapt your speech to the profile of your client or prospect.
  • Prioritize potential profiles: thanks to multiple pieces of information, you will be able to concentrate your efforts on customers or prospects with real potential and improve your profit margins.
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The technical corner

DQE Lifestyle is available in SaaS mode. Like all DQE Software solutions, you can implement this module within your web, CRM and ERP forms, through our web services. DQE Lifestyle is one of the modules of our Easy Plugin technology that does not require any integration in your business applications. In batch mode, we can perform on-time or recurring processes with our secure database processing automatons.

Respond to your challenges

Optimize your databases